Our Philosophy is the simply the best dog roll we can make!

PERFECT Grain Free dog roll is a naturally premium dog food, specifically formulated to provide your dog with the best, nutritious food they need for a complete and balanced diet, and nothing they don’t; so we don’t add grains, any flavourings, colouring or added sugar.

We believe great ingredients speak for themselves. We believe in simple, short ingredient lists with ingredients that are real, that you can recognise, that you know and can trust.

We source locally for as many of our quality ingredients as possible; proudly using New Zealand grass fed beef and New Zealand cage free chicken as the primary protein sources, and we proudly make all PERFECT Grain Free dog food in our central Hawke’s Bay factory, right here in New Zealand.

All our PERFECT Grain Free dog rolls are made from a single source of high quality animal protein. Each flavour of PERFECT Grain Free is made with just one type of high quality New Zealand sourced meat protein; either fresh, grass fed beef or fresh, locally sourced cage free chicken, free of hormones or antibiotics, so you know exactly what your pet is eating.

In line with this philosophy, our Beef dog roll is made with only beef as the only animal protein source and has a high content of beef (+90%)¹, and our Chicken dog roll is made with only chicken as the only animal protein source and at a content of +90%¹ fresh chicken.

¹ calculated on a water free basis

PERFECT Nutrition for dogs

  • #1 ingredient is fresh beef or fresh chicken
  • 100% grain free
  • Rich in Omega -3 and -6 fatty acids to promote a healthy skin and coat
  • Suitable for all life stages
  • No gluten, no added colours or added flavours and no added sugar.

Proudly made in New Zealand.